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Social Media FAQs: Your Questions Answered

In today’s blog post we are going through all your most asked social media questions.

Refer to this blog post whenever you feel at a lost end with social media.

What is social media?

Social media is an online network allowing you to create and share content, connect with others, and promote your business.

How many people use social media?

According to Backlinko, social media has 4.48 billion users worldwide.

How many social media platforms are there?

There are a range of social media platforms, however, the most popular are:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Snapchat

Do I need to use every single social media platform?

As a business owner starting out on social media, it’s nearly impossible to be on every social media platform at once. To get started in social media we recommend starting on one to two platforms (learn more here).

What is the best time to post on social media?

The best time to post on social media depends entirely on your chosen platform. We recommend checking your analytics to find the best posting times or experimenting.

How often should I post on social media?

A good amount to post on Instagram is 3-4 days per week. If you’re just getting started, you’ll want to post more frequently.

How can I grow on social media?

You can grow on social media by posting consistent high quality valuable content. It is about your audience so find what works for them, engage with accounts within your niche and your target audience. Remember, enjoy the process! Growing your account takes time and persistence.

How do I create content for social media?

You don’t have to be a graphic designer to create content. You can create content for free on Canva.

How do I check my analytics?

Every social media is different when it comes to checking your analytics. On each platform, there will be an insights/analytics tool where you can track your analytics for 7, 14, 28 or 30 days.

What if I don’t have enough time to manage my social media platform/s?

If you don’t have time to manage your social media or create content, you can always outsource using platforms such as Fiverr or Upwork.

How can I increase my engagement?

You can increase your engagement across platforms by:

  • Engaging with accounts within your niche and your target audience 15 minutes before and after posting
  • Collaborating with other users
  • Going live
  • Posting consistently (3-4 times per week)
  • Posting high quality content
  • Posting valuable content
  • Maintaining consistent branding 
  • Utilising Pinterest
  • Cross promoting
  • Have an optimised bio (learn more here)
  • Ads

How can I grow my account from 0?

If you’re starting your account from scratch, we recommend posting regularly. For example, have at least 9 posts on your Instagram feed so users know what you’re about.

How can I make my social media business page unique?

You can make your social media business page unique by setting your own trends, creating a cohesive feed, choosing consistent brand colours and fonts, and having a consistent tone of voice. Learn more here.

How can I get clients on social media?

You can get clients on social media by reaching out to potential clients daily, utilising platforms such as LinkedIn and Pinterest, using ads, posting your work and sharing testimonials.

How can I stay up to date with social media trends?

Social media is forever changing so if you want to stay in the know, sign up to Social Media Today’s newsletter or keep up to date with Adam Mosseris’ posts on Instagram.  

Social media does not have to be scary; if you ever find yourself feeling stuck, refer to this blog post. You can start today by using the steps here.

If you want to learn how to double your following, build your audience and create a strong personal brand using social media, click here to get your FREE guide.

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