Assets for Life Ltd – Privacy, Cookies & data handling Policy
We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website and those others we use to promote our products and services, (“Our Sites”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested at the point you start using our sites.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” | means an account required to access and/or use certain areas and features of Our Sites; |
“Cookie” | means a small text file placed on your computer or device by Our Sites when you visit certain parts of Our Sites and/or when you use certain features of Our Sites. Details of the Cookies used by Our Sites are set out in Part 14, below; and |
“Cookie Law” | means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
Information About Us
Our Sites are owned operated by Assets for Life, a limited company registered in England and Wales, under company number 09935286, with registered offices located at Suite 105, Waterhouse Business Centre, 2 Cromar Way, Chelmsford, Essex, CM1 2QE, England.
Our Sites:
www.assetsforlife.co.uk (our main website)
www.assetsforlife.uk (a promotional website)
www.aflwebinar.co.uk (a promotional website)
www.aflpropertywebinar.co.uk (a promotional website)
www.theservicedaccommodationsummit.co.uk (a promotional website)
www.propertydealpackagingsummit.co.uk (a promotional website)
www.thepropertyandbusinesssummit.co.uk (a promotional website)
www.thesalesandsuccesssummit.com (a promotional website)
www.thesocialmediawealthsummit.co.uk (a promotional website)
Our VAT number is GB 269 6301 80
Our Data Protection Officer is Seb Brantigan
Email: seb.brantigan@assetsforlife.co.uk
- What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Sites. Our Sites may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
- What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
- What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
- The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 14.
- The right to access the personal data we hold about you. Part 12 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 14 to find out more.
- The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 14 to find out more.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to us using your personal data for a particular purpose or purposes.
- The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
- The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
- Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 14.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. Assets For Life LTD is registered with the Information Commissioner’s Office, with registration number ZA280607. We would welcome the opportunity to resolve your concerns ourselves however, so please contact us first, using the details in Part 14.
- What Data Do You Collect and How?
Depending upon your use of Our Sites, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar our Cookie Policy. We do not collect any ‘special category’ or ‘sensitive’ personal data relating to children or data relating to criminal convictions and/or offences.
Data Collected | How We Collect the Data |
Identity Information including name, title or salutation, DOB, address. | Via your emailing us or opening an account or corresponding or placing an order with us. |
Contact information including address, email address and phone number. | Via your contacting us or interacting with us via forms, email or phone. |
Business information including business name, job title, and profession. | Via your contacting us or interacting with us via forms, email or phone. |
Payment information including card details, bank account details. | Via your placing an order with us. |
Profile information including interests, browsing history, preferences and login details. | Via your use of Our Sites and interaction with us via Analytic Cookies. |
Technical information including IP address, browser type, browsing history. | Via the cookies placed in Our Sites. Some are temporary some are permanent. |
Data from us and via third party mailing services including mailing and marketing preferences. | Via the cookies placed on Our Sites and associated links. |
- How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:
What We Do | What Data We Use | Our Lawful Basis: |
Placing an order. | Your Contact & ID information for any Transactions & all Purchasing purposes. | Our Performance of any contract or Transaction with you. |
To process and deliver our services to you including: Managing payments and invoicing, as well as collecting money owed. | Identity and contact information, as well as financial transaction communications. | Performance of any contract with you. Required for our own legitimate interests (recovering outstanding monies owed). |
To manage our relationship with you which includes:
– notifying you about changes in our terms/privacy policy
– asking you to provide reviews & testimonials for use on our sites
– providing you with useful information and updates about our industry and our services. | Contact and Identity information, as well as Technical and Profile information (interests, preferences and browsing history). Marketing & any promotional communications are automated via our Admin system or via our centralised group Keap mailing function. | Performance of any contract for services or goods. Also, for our compliance with any legal obligations. Required for our legitimate interests in order to analyse how we can improve our services, keep our records updated, and offer our services in a more useful and tailored manner. |
To deliver relevant website content and advertisements to you and measure the effectiveness of the content and advertising we serve to you. | Identity, Technical and Profile information (interests, preferences & browsing history). | Required for our own legitimate interest (analysing how clients use Our Sites and services, and to improve and inform our marketing strategy). |
To use data analytics to improve our website, marketing and communications, services and user experience. | Identity and for other Technical reasons. | Required for our legitimate interests in order to inform our marketing strategy and planning, keep Our Sites up to date and develop our services. |
To make suggestions and our recommendations to you about our other services and updates that may be of interest to you. | Identity, Profile & Contact information for marketing & email communications. | Required for our legitimate interests to develop further services. |
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text and/or post with information, news, and offers on products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.
Where it is necessary for our legitimate interests (or those of a third party including an affiliated company), by which we mean in the interest of our business in conducting and managing our business to enable us to give you the best service and best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law). You can obtain further information about how we assess our legitimate interests against any potential impact on your in respect of specific activities by contacting us using the details in Part 14.
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 14.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This is where we are obliged to release your data to appropriate government or police bodies, for the purposes of crime prevention and fraud detection. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
- How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
Type of Data | How Long We Keep It |
Identity Information | For a period of 7 (seven) years. |
Contact information | For a period of 7 (seven) years. |
Business information | For a period of 7 (seven) years. |
Any payment information | For a period of 7 (seven) years. |
Any profile or account information | For a period of 7 (seven) years. |
Technical information | For a period of 7 (seven) years. |
- How and Where Do You Store or Transfer My Personal Data?
We store some or all of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:
- We will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.]
Please contact us using the details below in Part 14 for further information about the particular data protection safeguards used by us when transferring your personal data to a third country.
The security of your personal data is essential to us and to protect your data, we take a number of important measures, including the following:
- limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
- procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;
9. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.
If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
10. How Can I Control My Personal Data?
- In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Sites, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails at the point of providing your details.
- You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
11. Can I Withhold Information?
You may access certain areas of Our Sites without providing any personal data at all. However, to use all features and functions available on Our Sites you may be required to submit or allow for the collection of certain data.
You may restrict our use of Cookies. For more information, see Part 14 our Cookie Policy.
- How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 14. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee of £50.00 may be charged to cover our administrative costs in responding.
We will respond to your subject access request and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
- How Do You Use Cookies?
Our Sites may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Sites and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
All Cookies used by and on Our Sites are used in accordance with current Cookie Law.
Our Sites use analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Sites are used. This, in turn, enables us to improve Our Sites and the products and services offered through them.
Google Analytics sets the following first-party cookies:
Name of Cookie | Content | Expires |
_utma | Random number | 2 years from now |
_utmb | Random number | 1 day from now |
_utmc | Random number | When you quit your browser |
_utmz | Random number | 6 months from now |
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Seb Brantigan):
Email address: seb.brantigan[AT]assetsforlife[DOT]co{DOT}uk
Telephone number: 0330 808 7706
Postal Address:
Suite 105, Waterhouse Business Centre
2 Cromar Way
Chelmsford
Essex
CM1 2QE
United Kingdom
- Changes to this Privacy Policy
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on Our Sites and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Sites following the alterations. We recommend that you check this page regularly to keep up-to-date.
You may not transfer any of your rights under this privacy policy to any other person or business entity. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected (such as if we sell or reorganise or end our current business structure).
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English courts.
This Privacy Policy was last updated: 21 July 202i
