A money-making property investment business that did not come from my own money? Is that really possible?
Our founder, Liam J Ryan, did not only succeed in doing this but has been thriving in the field with an 8-digit net worth to show as proof.
Here are some of the highlights of his winning strategies:
Have the right mindset
Before anything else, it is vital that you start with the right mindset. You have to think positively and believe that success is achievable. This is an essential element that will dictate the outcome of the entire endeavor. If you do not trust in your success, then you already failed even before you you begin.
Build your network
Yes. You can create a flourishing property business by using other people’s money but first, you have to look for those people who are willing to invest. The best place to start off would be from your existing connections. Potential investors can come as architects, engineers, accountants, or solicitors.
Attending networking events is an effective way of expanding your reach. However, growing your network is not just about collecting business cards but about establishing relationships. You have to be intentional and set concrete targets.
For instance, make it your goal to gain 5 new contacts per event and to schedule at least 2 meetings from those five connections.
Prepare a strong sales pitch
Once you have an audience, you have to be ready with your sales pitch. A sales pitch is not just about promises of gold and silver, but it is a way to explain the concept of your business. You have to dedicate time and effort to prepare your pitch because this will be the crucial turning point in converting a contact into an investor.
Be confident and speak with authority. You have to demonstrate yourself as an expert at what you do. At the same time, be personal with your approach.
Establish an online presence
Aside from networking events, it is equally important to be active in promoting your business online. Digital marketing plays a key role.
Social Media, in particular, is a highly effective tool. Liam himself considers it one of the secrets to his accomplishments. “Social media is key to the growth of any business,” he says. “Being visible and getting our message out there has enabled us to keep growing.”
Be consistent and keep going
Like with any business, you can expect that there will be ups and downs. Rejections are part of the process. Don’t get discouraged. You have to stay positive and keep pushing. Success will not happen overnight.
Again, it all boils down to mindset. If you cannot convince yourself that you can pull this off, then how can you convince your potential investors?
These are only some of the many insights that Liam shares with her mentees and you can find them all from his Amazon best-selling book, ”Bricks, Mortar and Other People’s Money: Learn how to create your own property portfolio by raising joint venture finance”.