7 Key Selling Points of A Serviced Accommodation Business

Setting & Local Experiences

Tourism is the biggest driver of the Serviced Accommodation market. Therefore, promote your property by weaving it together with the experiential offers of the locality.

Highlight popular and unique activities and sites in the area that your guests can explore.

Amenities

Amenities are accommodation features that provide convenience, comfort, or entertainment.

Beyond the basic furnishings, you can highlight items such as:

• Recreational facilities

Swimming pool, library, cinema, hot tub, garden, board games, gym equipment, sauna

• Utility and security features

Garage, lift, heating, hot shower, safety deposit boxes, first aid kit

• Media and communication

Wifi, cable or satellite channels, Netflix, Apple TV, gaming consoles, sound system

• Appliances

Oven, coffee machine, dishwasher, laundry machine, food processor

• Bathroom or cooking essentials and other supplies

Drinking water, coffee, tea, condiments, utensils, firewood

• Informational materials

Maps, hotline numbers, guide books

Services

Make sure to list down the services you provide alongside the actual accommodation. There are various services that you can add depending on your operational capacity.

Some of the common ones include:

• Private butler
• Concierge
• Housekeeping
• Chauffeur
• Chef service
• Security staff
• Tours and excursions

While these services mean added cost and labor on your side, they can also increase the value of your property significantly.

Architecture & Design

The visual aspect is crucial when promoting your accommodation. The aesthetic and structural character of the property makes a big impact on the overall experience of renters and they always imagine being in the actual place before booking it.

Guest Reviews

Add credibility by sharing positive feedback from previous occupants. Service reviews are one of the top considerations of potential guests. Knowing that you consistently satisfy clients gives assurance and will draw in more bookings.

Specialty Features

Is your accommodation pet-friendly? Is it suitable for wheelchairs? Does it use renewable energy? Specific qualities like these can boost your property’s marketability too.

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