Serviced Accommodations are one of the fastest-growing types of property businesses. In the UK, the industry is projected to reach an astounding £3.57 billion in 2022.
However, getting a piece of the pie would require a clever marketing approach to stand out in an ever-tightening competition. To begin with, you should know the key selling points to highlight about your property.
Here are some of the things that you should have on your list:
Location is among the first considerations of renters. Proximity to the following can increase the marketability of your property:
Tourism is the biggest driver of the Serviced Accommodation market. Therefore, promote your property by weaving it together with the experiential offers of the locality.
Highlight popular and unique activities and sites in the area that your guests can explore.
Amenities are accommodation features that provide convenience, comfort, or entertainment.
Beyond the basic furnishings, you can highlight items such as:
Swimming pool, library, cinema, hot tub, garden, board games, gym equipment, sauna
Garage, lift, heating, hot shower, safety deposit boxes, first aid kit
Wifi, cable or satellite channels, Netflix, Apple TV, gaming consoles, sound system
Oven, coffee machine, dishwasher, laundry machine, food processor
Drinking water, coffee, tea, condiments, utensils, firewood
Maps, hotline numbers, guide books
Make sure to list down the services you provide alongside the actual accommodation. There are various services that you can add depending on your operational capacity.
Some of the common ones include:
While these services mean added cost and labor on your side, they can also increase the value of your property significantly.
The visual aspect is crucial when promoting your accommodation. The aesthetic and structural character of the property makes a big impact on the overall experience of renters and they always imagine being in the actual place before booking it.
Add credibility by sharing positive feedback from previous occupants. Service reviews are one of the top considerations of potential guests. Knowing that you consistently satisfy clients gives assurance and will draw in more bookings.
Is your accommodation pet-friendly? Is it suitable for wheelchairs? Does it use renewable energy? Specific qualities like these can boost your property’s marketability too.
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