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Social media plays an important role in the real estate industry. With people spending more time on social media, property businesses can effectively reach their target market through strategic social media content. However, finding fresh and engaging content ideas can be challenging. In this blog post, we have put together 15 creative social media property content ideas to help you boost your social media presence and engage with your followers.
Use Instagram or Facebook to showcase your listed properties. Photographs and videos of the property should be of high quality to grab your audience’s attention. Always consider the time and day you post your content to ensure optimum engagement.
Creating polls on Twitter or Facebook can help you engage with your followers and understand their preferences. You can ask for opinions on property styles, features, designs, or ask which location they would prefer.
Stay updated with the latest industry news and share it on your social media pages. This can include new property developments, news on mortgage rates, and changes to property laws.
Hosting virtual property tours on Facebook or Instagram can give your followers a better idea of the property without visiting in person. You can use Instagram’s live streaming feature to host a tour and answer questions from your audience.
Share inspiring property design ideas: Share interior design ideas, décor styles, and DIY projects on your social media pages to engage with followers looking for design inspiration.
Host giveaways on your social media pages that are relevant to the property industry. This can include free furniture, consultation services, or even discounts on your services.
Share client testimonies and success stories on your social media pages. This is a great way to showcase the quality of your service and the satisfaction of your clients.
Share tips for property buyers on how to approach buying properties, what to look out for, and the importance of budgeting.
Share information about the neighbourhood where your property is located. This can include nearby cafes, restaurants, and shops.
Create a blog on your website and share interesting articles on your social media pages. Blogging can help you establish your authority in the industry and attract more traffic to your website.
Share infographics on your social media pages that cover various topics related to the property industry. Infographics are a great way to communicate complex information in a simple and visually appealing manner.
Videos are a great way to engage your audience and showcase your properties. You can create videos about the home-buying process, provide a sneak peek into your properties, or share tips for sellers.
Share testimonials from industry experts like mortgage brokers, interior designers, or contractors. This can help in building your credibility and authority in the industry.
Get your FREE copy of our co-founder Liam J Ryan’s book here.
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